Hyper-local growth at
Pacific College
engagement length: 1.6 years
Pacific College, a nursing school in California, engaged SGP to drive up enrollment in their new Family Nurse Practitioner MS Program and their completion degrees
Executed sustained 360-degree hyper-local campaigns
Generated over 1400 qualified leads
Over 70 original articles published
Hyper-local Direct Mail Campaigns
Nursing is heavily regulated at the state level, and research indicates that most of the students live within 50 miles of the school
SGP created a DM campaign to a very targeted list of 8000 nurses that lived within 50 miles radius of campus
Generated 260 high-quality leads
Targeted Email Blasts
8000 targeted email addresses
Continued exposure to the brand via Online Display Ads, Social Media, and PPC
SEO & Content Development
896% increase in organic keywords
1894% increase in first-page keywords
70+ original blog articles published